The goal is to capture the essence of a product or business; to find its marketing appeal through images. Commercial photography documents uniqueness, design, quality, purpose; while creating a desire, setting a mood; with photos that send a message. These are the essentials and the challenge I love about advertising photography.
Commercial Photography experience includes high quality studio and location shooting. I find Industrial Photography fascinating; construction documentation too; and like shooting architecture.
Although I’ve been in the business since the “film” days, I kept up to date with the ever-changing “digital” technology that the industry demands. I’m fluent in Photoshop, photo viewing and editing software, Microsoft Office and general computer knowledge.